Your domain is silently burning
35% of cold outreach lands in spam and the tool hides it. By the time reply rate slips under 2%, the filter flagged you weeks ago.
≈35%
of cold mail quietly spam-foldered
Day 1 of public launch
Cold email
that lands in the inbox.
Delivered in 14 days.
For B2B agencies and SaaS teams that need outbound to work — without hiring another SDR or switching to another tool that promises the moon. We ship the infrastructure, you keep it.
- 14-day delivery, pay-on-handoff
- Smartlead-native stack
- GDPR + KVKK aware
Numbers above read from our own warmup — this page is our Day 1 deliverable.
Why outbound breaksThree failures happen before your first reply —
Three failures happen before your first reply —
and you can’t see any of them.
Each failure is fixable. The stack exists. Most teams just haven’t been shown the assembly.
Your copy is indistinguishable
“Hi {first_name}, loved your work at {company}” — filtered before anyone reads it. Real personalisation takes 15 minutes a lead. Nobody has that budget.
≤2%
reply rate on templated sequences
Your team doesn’t scale without burning out
One SDR = 50 emails a day. Hire two and you’ve added $12k/mo of overhead for outbound that still doesn’t compound across customers.
$12k/mo
added per SDR you shouldn’t have hired yet
The 14-day deliveryOne hand-off on day 14 —
One hand-off on day 14 —
not a rolling consulting retainer.
This is the exact schedule we're running on ourselves right now. The timeline below reads day 14/14 from our own warmup telemetry.
- Day 01
DNS + auth cemented
SPF, DKIM (Google + Smartlead), DMARC p=quarantine. Mail-Tester pass before a single message leaves the box.
- Day 02
Mailboxes connected
Two seed mailboxes on the shadow domain, OAuth'd into Smartlead. Your primary domain stays untouched.
- Day 03
Warmup network priming
Autoresponders from ~10k live mailboxes begin. We're not sending to prospects — we're teaching filters you're human.
- Day 04
Reputation signals capture
Google Postmaster + domain-level reputation monitors wired in. First placement probe (SpamAssassin rerun).
- Day 05
Reply-generation warmup
Outbound replies now leaving the box — the signal that drives reputation the hardest.
- Day 06
Week-1 review gate
If inbox placement under 90% we pause and diagnose. Most stacks skip this step. That's why they burn.
- Day 07
Send-velocity ramp
Cap lifts from ~15/day toward 40/day across the two mailboxes. Warmup keeps flowing in parallel.
- Day 08
ICP filter + lead pull
Apify scrape against your criteria. Tier-1 filter: live site, 11–50 HC, English, ≥1 identifiable decision-maker.
- Day 09
List scrub + dedup
Role-based addresses dropped, catch-alls flagged, reputation-risky domains excluded. You approve the final cut.
- Day 10
Copy drafted + A/B variants
Two subject lines × two openers. Personalised at the company layer, not the {first_name} layer.
- Day 11
Dry-run to seed accounts
Campaign fires into our own Gmail, Outlook, and Yahoo seeds. If anything lands in Promotions we rewrite — not send.
- Day 12
Staging review + lock
You approve copy, list, send windows, unsubscribe + footer, follow-up cadence. One review, no scope creep.
- Day 13
Campaign staged
Scheduled, rate-limited, timezone-aware. Follow-ups (touch 2 and 3) queued before launch.
- Day 14Live now
Go-live — first real sends
Campaign opens. You own the domain, the mailboxes, the Smartlead workspace, and the playbook. We're one Loom away.
PricingFlat fee. One hand-off.
Flat fee. One hand-off.
No consulting pyramid.
You pay for a delivered system, not a Slack channel. If we don't clear a 9.0 Mail-Tester and reach the day-14 hand-off, you don't pay the final invoice.
Handoff Starter
Everything you need to send cold outbound that actually reaches the inbox — and own the stack afterwards.
€1,800
one-time · EU invoicing
- 1 shadow domain (your brand, our process)
- 2 mailboxes on Google Workspace, OAuth into Smartlead
- SPF · DKIM (Google + Smartlead) · DMARC p=quarantine
- 14-day warmup · Mail-Tester ≥ 9.0 delivered
- Loom walkthrough of the full stack + 30-day email support
Production Launch
The handoff — plus a real first campaign staged, dry-run, and ready to open on day 14. No guessing afterwards.
€3,200
one-time · campaign-ready on day 14
- Everything in Handoff Starter
- +1 shadow domain · +2 mailboxes (4 total, ~160 sends/day ceiling)
- Apify-sourced tier-1 lead list (1k contacts, filtered to your ICP)
- Copy drafted · A/B variants · 2 follow-ups written
- Dry-run to our seed inboxes before you fire the campaign
Managed Growth
For teams that want us operating the machine, not teaching it. We run the campaign, iterate copy, and report weekly.
Talk to us
setup + monthly retainer · by fit
- Everything in Production Launch
- Weekly campaign iteration — copy, list, segmentation
- Deliverability ops: reputation monitoring, list hygiene, domain rotation
- Positive-reply triage into your CRM of choice
- Monthly strategy call with Kagan
All prices exclude VAT. Payment: 50% at kickoff, 50% on day-14 hand-off. If the delivery guarantee doesn't land, the second invoice doesn't send.
Frequently askedThe questions every serious
The questions every serious
operator asks first.
Cold outbound from your primary domain is how companies silently get their Gmail, Outlook, and Google Workspace reputation scorched. The shadow domain is a look-alike (e.g. yourco-group.com) that handles outbound. Your real domain stays clean for customer mail, invoices, and SaaS auth. It's the single biggest lever in deliverability — and the one most agencies skip because it's unglamorous.
Start the 14-day clockBook a 15-min diagnostic.
Book a 15-min diagnostic.
Walk away with a deliverability map either way.
We'll check your DNS, look at your last 30 days of cold send patterns, and tell you exactly where your outbound is leaking — before you decide whether we're the right fit.
Live scheduler · cal.com
Open in new tab ↗Prefer a different channel?
Replies within one business day. If we can't help, we'll point you at someone who can — not sell you a package that won't move your pipeline.